Headtraining

Welcome to 'Headtraining,' your weekly dose of all things digital for wine. Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew! Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's ...more

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About the Show

Welcome to 'Headtraining,' your weekly dose of all things digital for wine.
Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew!
Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's easy to get lost. But in this series, we're going to break it down together.
From the nitty-gritty of SEO and CRMs to the creative world of content marketing and community-building, Headtraining’s got you covered.
Some weeks you'll get expert interviews and useful recaps, other weeks it'll be just you and me, diving deep into a topic. But every week, you’ll get actionable advice, designed for wineries, in a language that makes sense to you.

Meet our Hosts

Polly Hammond

Polly Hammond

Having produced over 100 podcasts in less than three years, Polly Hammond rings in 2024 with the launch of her fourth series, Headtraining. A long time ago (yes, in a galaxy far far way), Polly graduated from USC with degrees in International Relations and French. Those studies led to a deep and abiding love affair
with Behavioural Economics, and nowadays her work is based on all the crazy and
irrational reasons consumers engage with brands. (Heads up, she’s a big fan of 
pop culture, so any interview is sure to have at least one Star Wars reference
thrown in.) In the past few years, Polly has been regularly invited to speak on topics of 
empathy, accessibility, sustainability, and growth at Wine2Wine, the World 
Bulk Wine Conference, Oregon Wine Symposium, Moldovan Competitiveness Project 
Digital Workshops, OenoCo Intl Wine Economic Forum, Wine Media Conferences
...oh and a whole bunch more. On top of all that, Polly is lucky enough to wake up each day and work 
with one of the most talented digital development teams working with 
ecommerce businesses today. Since its inception as a tiny studio that
thought "maybe we can make a difference," her agency 5forests has 
grown into a globally-recognized, award-winning digital marketing 
agency working with some of America's top brands.