Headtraining

Welcome to 'Headtraining,' your weekly dose of all things digital for wine. Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew! Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's ...more

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About the Show

Welcome to 'Headtraining,' your weekly dose of all things digital for wine.
Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew!
Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's easy to get lost. But in this series, we're going to break it down together.
From the nitty-gritty of SEO and CRMs to the creative world of content marketing and community-building, Headtraining’s got you covered.
Some weeks you'll get expert interviews and useful recaps, other weeks it'll be just you and me, diving deep into a topic. But every week, you’ll get actionable advice, designed for wineries, in a language that makes sense to you.

Meet our Hosts

Polly Hammond

Polly Hammond

Polly Hammond is the founder and managing director of 5forests, an award-winning marketing agency helping wine, beer, and spirits brands thrive in a digital world. A globally recognized voice in wine marketing, Polly has produced 100+ podcasts, leads workshops and keynotes across three continents, and advises wineries of all sizes on how to connect with modern consumers. On The Wine Marketer’s Radar, she distills the most important non-wine marketing news—so wine brands can stay sharp, strategic, and ahead of the curve.